Oral Essentials has launched a new mouthwash in an innovative package that’s sure to stand out from all others in the personal care category. The natural formulation is packaged in an apothecary style bottle. And, it’s blue, which gives it even more vintage appeal.

Oral Essentials mouthwash was developed by celebrity dentist and bestselling author Dr. Kourosh Maddahi. The formulation is free of alcohol, fluorescent dye, and preservatives.

“I couldn’t find a single reasonably-priced mouthwash on the market that met all of my standards for oral health. So, I created one with Oral Essentials,” says Dr. Maddahi.  “I couldn’t be more thrilled with the overwhelming support and praise it has received, both in the media and in the home.”

The product is already generating buzz – it was included in a roundup of new and “sexy” dental products in DETAILS magazine. Natural Health magazine also fetaure it, saying that it’s aloe vera, dead sea salt, and xylitol ingredients are “a must-have for banning bad breath.” Another bonus – it’s labeled “Gluten-Free.”

In addition to the formula getting attention, the packaging stands out. It looks like blue glass but it’s bathroom-and-eco-friendly BPA-free plastic. It also has a silver aluminum cap.